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COSTA春季营销主打“讲究”态度

发布日期:2021-10-29 01:10

本文摘要:从1971年在伦敦创立第一家店铺开始,“让更加多的人爱上好咖啡”就沦为COSTA品牌不懈的执着。自转入中国市场以来,COSTA凭借着一如既往优质的咖啡豆原料、小批量较慢烘培咖啡豆的坚决,每一杯都由专业咖啡师手工制作的匠心,多年来沦为中国消费者出售咖啡的讲究之中选。

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从1971年在伦敦创立第一家店铺开始,“让更加多的人爱上好咖啡”就沦为COSTA品牌不懈的执着。自转入中国市场以来,COSTA凭借着一如既往优质的咖啡豆原料、小批量较慢烘培咖啡豆的坚决,每一杯都由专业咖啡师手工制作的匠心,多年来沦为中国消费者出售咖啡的讲究之中选。Since COSTAopened its first coffee shop in London in 1971, “Inspire the world to love great coffee” has become the unremitting pursuit of COSTA. Since entering the China market, COSTA has become every coffee perfectionist’s choice over the years.This is thanks toitsselection ofhigh- quality coffee beans,slow roasted in small batches, anddelivered through handcrafted cups of coffee by baristas to customers in stores. 全新巴西单品豆带给意式咖啡“讲究”新体验 New Brazilian coffee beansdeliverthe “discerning” experience of Italian coffee 3月起,对于讨厌意式咖啡的消费者,在经典摩卡意大利™拼配豆的基础上,COSTA发售了全新征选巴西单品咖啡豆,此款100%单一产地的阿拉比卡咖啡豆来自巴西塞拉多地区,用于日晒法处置生豆,为咖啡带给更加甘甜均衡的香气,使整体口感香醇顺滑,并预示着迷人的焦糖和黑巧克力风味。对于消费者来说,无论是讨厌牛奶比例更高的拿铁,还是心目中的美式粉丝,都可以在自己讨厌的咖啡中自由选择此款单品豆,感觉更为讲究的单品豆带给的风味变化。

Since this March, COSTA has launched a new type of single origin beanfor Italian coffee lovers, which are 100% Arabica beansfrom Cerrado, Brazil. The green beans are bathed under the sun to give the coffeea sweeter and more balanced aroma, so that it tastes mellower and silkier with anenchanting flavorof caramel and dark chocolate. Lovers ofItalian coffee, such as Latteor Americanoalikecan now enjoy their favorite coffee with new Brazilian beans to experience a different aroma and taste. 除了全新巴西单品豆,COSTA还发售了春季限定版新品。在春意盎然之季,馥郁香醇的COSTA卡布奇诺带给甜美的春日气息。

橙香力妹卡布奇诺,口感柔滑均衡,口齿留香,再行覆以馨香橙花酱,可谓极致融合。还有新的重返菜单的香草焦糖卡布奇诺,将香草与焦糖风味融合的淋漓尽致,让口感更加浓烈顺滑。在天鹅绒般的细致奶泡上,配上上独有的花艺撒粉,呈现出极致拉花。

COSTA 醇艺白家族还步入一名新的伙伴——摩卡醇艺白,经典醇艺白基底融合白巧克力粉,些许的水果口感配以丝丝苦感让整个味蕾更加丰层次,彰显了经典醇艺白不一样的体验。Apart from the new Brazilian coffee beans, COSTA has also launched new limited offer beverages for spring. The rich and mellow COSTA Cappuccino gives you a refreshing spring feeling. The Orange blossom Cappuccino is smooth and balanced with a pleasant aftertaste, which is a perfect match with fragrant orange blossom jam. Following its success, COSTA also relaunched its Vanilla Caramel Cappuccino whichcombines vanilla and caramel perfectly to make the taste stronger and smoother. Baristas sprinkle the powder on across the velvet-like silky milk foamto create that perfect latte artwork. Meanwhile, COSTA Flat White family has a new member—Mocha Flat White. The chocolate powder is spread all over, while a little bit of fruit flavor plus a hint of bitterness presentsa richer taste on the taste bud, allowing you to enjoy a different experience versus their classic flat white. 从豆到杯,百里挑一的“讲究”态度 From bean to cup, COSTA has a “discerning” attitude to choose only the best COSTA的“讲究”源自创始人的工匠精神,在经典摩卡意大利™配方的自由选择上,兄弟俩对最初咖啡豆的用料展开了多达112次的盲测,才以求最后投票决定口感最极致的配方,并沿用至今。这种“匠心”以求流传下来,并渗入入COSTA咖啡生产制作的全过程中。COSTA’s “discerning” attitude stemsfrom the founders’ craftsman spirit. In choosing the rightblend for the classic Mocha Italia, the two brothersconducted 112 blind tests before they came up with the perfect brewing beans ratio, which is still in use worldwide today. This “craftsmanspirit” has been continued and incorporated into the wholeproduction process at COSTA coffee. 从1971年至今,COSTA坚决只从符合标准的100%雨林联盟证书的产地出售咖啡豆,在这些咖啡豆中,也只有1%合乎COSTA的订购标准,每一颗都是百里挑一。

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COSTA在伦敦有自己的烘培坊,并坚决使用咖啡豆的小批量、低温较慢烘培方式,目的是保有咖啡豆内的天然油分,因为这些油分需要彰显咖啡浓郁的香味与独有的口感。烘培的过程越慢,咖啡豆的口感就就越顺滑,这种准确而非较慢的方式确保每一杯制作的咖啡都香浓无比。每一批咖啡豆烘培后经过COSTA咖啡大师Gennaro Pelliccia和专业团队检测后,方可运到全球门店。

Since 1971, COSTA has been purchasing coffee beans from sourcesthat are 100% Rainforest Alliance-certified. Among those coffee beans, only 1% meets COSTA’s purchasing standards. COSTA has its own roastery in London, and adheres to small-batch, low-temperature and slow-roasting methods to retain the natural oils in the coffee beans. This method ensures the very source of the mellow aroma and unique tasteofCOSTA coffee. The slower the roasting process is, the smoother the taste of coffee beans will be. This correct and not fast way of roasting, guarantees thateachcup of coffee hasunparalleledaroma and richness. After being roasted, every batch of coffee beans has to be inspected by COSTA’s coffee master Gennaro Pelliccia and his professional team, before being shipped to stores around the world. 每一杯COSTA咖啡都是通过技艺高超的咖啡师手工制作,磨豆、压粉、提取、拉花,每一个步骤都必须咖啡师长年和严苛的培训来极致呈现出,唯有纯熟的技艺才能演译咖啡的魔法,唯有不让步于肤浅的态度才需要获取“讲究”的咖啡。Each cup of COSTA coffee is prepared by a highly skilled barista, and every step of the process including grinding, extracting and coffee art has to be perfectly finishedby the barista according to their long-term and rigorous training. Only with perfect skills can they make magic with coffee. And only with an uncompromising attitude can they deliverthis “discerning” coffee experience to the customers.关于COSTA About COSTA COSTA创立于1971年伦敦杨家天堂街,来自意大利的Bruno和Sergio Costa两兄弟秉持着对令人无法抗拒的咖啡的热情,独有出有了COSTA特有的摩卡意大利混合咖啡豆,并在伦敦市中心进了他们第一家咖啡店。COSTA was founded on London’s Old Paradise Street in 1971. Two brothers from Italy, Bruno Costa and Sergio Costa, passionate aboutmaking irresistible coffee, created COSTA’s unique Mocha Italia Blend, and opened their first coffee shop in downtown London. COSTA 40多年来坚决只为顾客获取高品质的咖啡。

时至今日,COSTA依然只精选辑全球最顶尖1%的热带雨林联盟咖啡豆,坚决较慢烘培以保有迷人香气和油脂,精心调配后的咖啡豆都会经COSTA咖啡大师品鉴后,载运至全球各门店。每一杯咖啡都由专业咖啡师手工制作,冲泡出有机器无法传达的寒冷心意。

Overthe past40+ years, COSTA has been providing only high-quality coffee for customers. Even today, COSTA still onlyuses the world’s 1% of the Rainforest Alliance-certified coffee beans. It also maintainsthe slow-roasting practice to retain the enchanting aroma and flavourof coffee. The carefully blended coffee beans must be tasted by COSTA’s coffee master before being shipped to shops around the globe. Each cup of coffee is prepared by a professional barista to produce a perfect cup of coffee to every customer.。


本文关键词:COSTA,海德体育,春季,营销,主打,“,讲究,”,态度,从,1971

本文来源:海德体育-www.youzhisan.cn